The Art of Social Media

The Art of Social Media

The Social Media is a tool that more and more companies are using the strategy of advertising and communication. Today, creative competition through social networks by various consumer brands entertains and shows us a laugh from time to time. What many do not know is who is behind the computer every day devising phrases, contests, taking complaints, and other features to keep us happy and satisfied as customers.

We had the opportunity to interview Leslie Meyenberg , currently being Community Manager at Sports Marketing Circus , an independent advertising agency with offices in Mexico City, Buenos Aires and Madrid. This is what he shared with us:

Manufacturing : How many companies will now handle your Social Media?

Leslie Meyenberg : Two.

Manufacturing : Can you briefly describe the activities you do to manage a social media account?

Meyenberg Leslie : From the most "basic" it is to create content for the page according to the communication that is managing the brand at that time for any specific campaign or promotion, to the more complex it is to create reports growth (not not all data throws you Facebook). Well, that goes in the middle of creating dynamic (because you see that it is fashionable to give away tickets to a thousand things and through the networks) and control awards, covering events, attend and follow up complaints from users etc. It's hard work, and users are always online and therefore, me too. After all, never know when someone is going to leave "something unforgivable" in your food or product, so as a community manager, you should always be alert.

Manufacturing : How do you think it is you perceived your work?

Meyenberg Leslie : I think from last year and is being given the seriousness that corresponds to this position, I think some before I had a concept of something very "easy" or that anyone could make. You know ... That of "You Be on Facebook and Twitter throughout the day may not be so complicated, is it?" Já. I invite you to meet the nets of a national restaurant chain a weekend.

Manufacturing : In your opinion, what are the essential elements that must contain a tweet or status to gain acceptance in the networks?

Leslie Meyenberg : Depends on target, always. Sometimes you have to be a lady of 35-40 years with a passion for home and kitchen, and after a 16 just looking to laugh with nonsense. Therefore, I could not tell a universal element, the tone and intent of the publications always changes according to the tastes and needs of each market accounts at a specific time.

Manufacturing : What are the biggest challenges you face in managing Social Media?

Leslie Meyenberg : Do not take staff grotesque or negative comments, especially when by "curiosity" or whatnot users favoring competition visit any of the accounts that I'm in charge and only comment for commenting (we call it). Stumble upon strange people on the internet ... And it is not always cool. But hey, learn to deal with all types of users is part of the chamba. And of course, try to be as 24/7 possible pending bills.

Manufacturing : In your opinion, how much do you think it depends on the success of a company today your Social Media?

Leslie Meyenberg : Social networks are key tools for users to get in touch with brands ... Because I mean, how many times a customer comes mark the number on the back of the packaging to clarify any doubts or complain? Now communication is very accessible, and whether the company can make you feel that closeness to their customers, and on the other side.

Greetings to all the community that not sleeping.